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Remembering the Thirties: "climb aboard the good ship lollipop!"

Brazil Nuts - fourpence a quarter (about 2p or 4 cents) at Woolworths in the 1930s. Click for a larger image in a new window

Pick and Mix Sweets, then more formally called 'Weigh-Out Sweets', were
a special favourite at Woolworths in 1930s. Typically the company's large scale
allowed them to sell the candy much more cheaply than their rivals.
Brazil Nuts at fourpence (2p or about 5 cents at the time, about £1.80 today)
were a special favourite and, according to many customers, the best value.

One of Woolworths' most popular lines ever - slab chocolate by the half pound. Sixpence of course. Click to open a larger copy of this picture in a new window.

Melba, Woolworths' own brand chocolate that was made in Peckham, South East London,
used to compete for window space with the ever-popular Cadbury's Dairy Milk in the 1930s.
Each firm was determined to win the customers' money with spectacular displays. The rivalry
resulted in very competitive prices at sixpence (2½p) per half pound (227g). In equivalent terms
today, this would be about £1.80 for 200g, which is exactly how much CDM sold for
at Woolies for much of 2008! Some things never change.

The pic'n'mix sweet counter at F. W. Woolworth & Co. Ltd. glistened with shiny wrappings in the 1930s. Assistants were on hand to help customers to choose. Click for a larger copy of the picture in a new window.

The pic'n'mix sweet counter at F. W. Woolworth & Co. Ltd. glistened with shiny wrappings in the 1930s.
Assistants were on hand to help customers to choose.

The above image is from A Sixpenny Romance, celebrating a century of value at Woolworths by Paul Seaton
and appears courtesy of 3D and Pictures, a WWW Group Company.

An advertisement for Woolworths' range of boiled sweets, which were sold under the Woolco label in the 1930s. Click to open a larger copy of the picture in a new window.

An advertisement for Woolworths' range of boiled sweets, which were sold under the Woolco label in the 1930s.

Meet the candy girls who added the sparkle to Woolworths Pic'n'Mix. Woolies had more than 100,000 staff in the 1930s. Click for a larger version of the picture in a new window.

Meet the candy girls who added the sparkle to Woolworths Pic'n'Mix. Woolies had more than 100,000 staff in the 1930s.

 

COPYRIGHT NOTICE:

This feature, is divided into a number of separate galleries of pictures.
Thumbnail pictures are displayed in the gallery. If you click on them
you can zoom in to see a very high resolution version of the image in a new browser window.
The images are © Copyright 3D & 6D Pictures, 2010 - All Rights Reserved.

The pictures shown may not be copied or reproduced without consent. Many appear in the book
A Sixpenny Romance, celebrating a century of value at Woolworths
which was published on 5 November 2009.

 

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